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Hi! My name is Hazel =] 

I'm a content strategist, writer and speaker based in San Francisco. I love developing editorial process, creating style and brand voice guides, crafting responsive and native app content, and telling the story of creative collaboration to other professionals. 

Right now, I'm serving as Instagram's first (and only!) content strategist. I've worked with online travel agencies, green technology start ups, e-commerces, advertising agencies, private developers, print magazines, and online publications.  I've spoken at venues like ConFab and a high school classroom of creative writing students (I'll let you decide which was the tougher audience). 

Want to talk more? Find me on your favorite network.